That Fallon appearance, and the Saturday Night Live that predated it, might have been the first times that American audiences actually saw (and heard) the human being behind that inescapable song. The adventure fantasy—the directorial debut of Korean-Canadian filmmaker Maggie Kang, who codirected it with Chris Appelhans—is Netflix’s most popular film of all time, with over 400 million views. When Netflix released a sing-along version in theaters, it brought in nearly $20 million, dominating the box office. The soundtrack is one of the highest charting of the year, with more than 7 billion streams. “Golden,” which EJAE partially came up with on a cab ride to the dentist, was number 1 on Billboard’s Hot 100 for eight weeks (as of this writing, it’s only bested by Taylor Swift but remains in the top 10). The promotional tour for the film, which debuted in June, seems to have never ended.