We were talking about whether any of Zitron’s ranting about the AI industry had cost him business on the PR side of the ledger. He said no. There was the one client who felt Zitron was being a little mean toward Altman, the CEO of OpenAI and the biggest chunderfuck of all, as far as Zitron is concerned. Founding a company is hard, the client said. “I said, ‘I appreciate the comment, but, like, this isn't about you,’” Zitron told me. “His company is burning billions of dollars. He's a terrible businessman.”