Mamdani’s ubiquity didn’t start with print pages or broadcast interviews. Much of that conventional media exposure, and Mamdani’s growing celebrity, is a collective byproduct of one single element of his mayoral campaign: a really, . One of Mamdani’s first viral videos, a 2024 supercut of short conversations between the assemblyman and New York–based Trump voters, laid the groundwork for a subsequent mayoral campaign built on clever, conversational clips. See: Very Cold Mamdani, emerging from a polar plunge in the Atlantic Ocean with a vow to freeze rent on rent-stabilized apartments. See also: Sneakers Mamdani, walking the length of Manhattan to advocate for accessible politicians; Citi Bike Mamdani, responding to a bystander’s howl of “Communist” before pedaling off as cameras roll; or Red Rose Mamdani, spoofing The Bachelor while wooing New Yorkers with promises of an equitable future. Yes, the #ZaddyZohran TikTok hashtag is nearly as prolific as the candidate who inspires it.