There is a woman in Utah who also has this dress, and, in it, has whipped up a frothy moral panic. Her name is Hannah Neeleman, and she posts under the nom de internet Ballerina Farm. Most recently profiled in The Times of London, she is a 34-year-old, beauty-pageant-winning mother of eight, a self-styled Betty Crocker homemaker and a leading archetype of the “traditional wife” or “tradwife”: a contemporary woman who hews to the kind of old-school gender norms you might find in Victorian etiquette books or 1950s propaganda. The word “tradwife” sprouted up on the internet years ago, but it’s in this fraught, post-Dobbs election year that the level of ire directed at this phenomenon has rocketed. So-called tradwives — Neeleman is one of many, though none of her peers have achieved 10 million followers on Instagram — eschew careers, voluntarily devoting themselves to household chores and the needs of family, often deferring decision-making to their husbands. Sometimes all their joyful cooking and cleaning and child-rearing is based in religious faith or far-right zealotry. But tradwives seem to rile people up the most when their ideology appears rooted in nothing but earnest ardor for a hyperdomestic, heteronormatively subservient, anti-girlboss lifestyle.