
Every few seconds, spritzes of chocolate aroma fill King’s Cross Station in London, part of a marketing campaign for Magnum Ice Cream.
2026-03-17 737词 中等
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But there is no code for the unidentified, overpowering scent that has taken over King’s Cross Station, one of the city’s busiest transit hubs. Every few seconds, for the past week, spritzes of sweet chocolate aroma are pumped into one of the pedestrian tunnels in the station, part of a two-week marketing campaign for Magnum Ice Cream. A crackling noise, meant to emulate the sound of biting into a coated ice cream bar, plays on repeat.
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