NYTIMES  |  Fashion

How Can Watchmakers Stop the Trade in Fakes?

手表制造商如何制止假货交易?

In one of the largest enforcement operations mounted by the Federation of the Swiss Watch Industry, 1.5 tons of counterfeit watches — some 7,500 pieces — were reduced to scrap metal in Köniz, Switzerland, last fall.

In one of the largest enforcement operations mounted by the Federation of the Swiss Watch Industry, 1.5 tons of counterfeit watches — some 7,500 pieces — were reduced to scrap metal in Köniz, Switzerland, last fall.

2026-02-28  1343  困难
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While perhaps impressive on its face, the operation was largely symbolic compared with the scale of the fake-watch trade. It underscored how limited the traditional anti-counterfeiting playbook has become in a market that has shifted to a decentralized digital ecosystem, where sophisticated replicas are advertised openly, at scale, through direct-to-consumer shipping networks.

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