Before there were MAHA moms and trad wives boasting homemade bread and feta on social media, there was a societal push to get Americans back into the kitchen. Cooking was framed as resistance to corporations peddling ultraprocessed fare that Michael Pollan notoriously called “edible food-like substances.” The promise was sweeping: “Cooking Solves Everything,” as Mark Bittman titled his 2011 book. By buying and preparing farm-fresh food, Americans could reclaim their health and repair the food system. Today, Make America Healthy Again leaders have, at least in rhetoric, picked up where that movement left off, railing against ultraprocessed foods and touting “MAHA boxes” of fresh produce to be shipped nationwide.