NYTIMES  |  Style

When Your Mom Becomes an Accidental Influencer

当你的妈妈意外成为网红

When Francesca Keller, right, sneakily introduced her “Fashion Mom,” the stylist Elissa Santisi, to her sizable TikTok audience, she became a recurring character in her daughter’s content.

When Francesca Keller, right, sneakily introduced her “Fashion Mom,” the stylist Elissa Santisi, to her sizable TikTok audience, she became a recurring character in her daughter’s content.

2025-10-18  1378  困难
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For decades, Ms. Santisi avoided a public-facing career, though some of Ms. Keller’s followers recognize the Fashion Mom from her scenes in the 2009 R.J. Cutler documentary, “The September Issue.” (“We don’t talk about this,” Ms. Keller said of the film, which makes her mother squeamish. She still has not watched it.)

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