But there’s something different about Brazil: a nationwide Oscars fever that is exuberant, competitive, and extremely online. Brazilians are notably active on social media—it’s the third-biggest country on TikTok, after the U.S. and Indonesia—and the country is home to a vocal stan culture. In 2024, when X was temporarily blocked there, amid a legal dispute between Elon Musk and the Brazilian Supreme Federal Court, countless fan accounts for celebrities such as Ariana Grande and Taylor Swift evaporated, many signing off with the hashtag #MeuUltimoTweet. Moura, who is from the state of Bahia and came up in Brazilian telenovelas, has an unofficial theme song that pulses over his fans’ adoring posts: O Kannalha’s “O Baiano Tem o Molho,” which means “The Bahian Has the Sauce.” “Brazilians on the internet are very mischievous,” Beatriz Izumino, who covers culture at the daily paper Folha de São Paulo, told me. “Nobody really talks like us. Nobody really writes like us. So whatever happens, it’s kind of an internal joke just for us.”