HBR  |  Leading teams

Why Storytelling Matters When Changing Company Culture

为什么讲故事在改变公司文化时至关重要

Why Storytelling Matters When Changing Company Culture
2026-03-04  5652  晦涩
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In thisHBRIdeaCastepisode from 2023, Professor Jay Barney explains why leaders who engage in the right kind of storytelling are more successful in achieving transformational change. He also outlines the tactics that work best for developing and circulating a narrative that prompts true cultural shifts.

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