HBR  |  Marketing

Why Companies Don’t Compete in the Middle Market

为什么公司不在中市场竞争

Why Companies Don’t Compete in the Middle Market
2026-03-18  1681  困难
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Because of its large range and complex cost structure, Dunzo could neither match commodity-level efficiency nor justify premium pricing associated with specialty services. The company initially delighted customers but failed to design an operating model that could sustain that delight profitably. By 2023, the company had to downsize, and by January 2025, Dunzo had to shut down.

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