To explore the future of business for companies that have redesigned around cutting-edge AI capabilities—and the path between here and there—the Digital Data Design (D^3) Institute (which Stave and Lakhani helped launch ) and Microsoft founded the Frontier Firm Initiative (FFI) at Harvard Business School. To this end, the FFI combines Harvard’s rigorous organizational research with Microsoft’s frontline technical deployment data to study how firms move beyond simple automation toward agentic workflows that change how companies create value.