HBR  |  Business models

Lessons from China’s Short-Drama Boom

中国短剧热潮的启示

Lessons from China’s Short-Drama Boom
2026-03-13  2253  晦涩
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This is not just a story about new content format. Chinese tech-native firms are using mobile video, analytics, and AI to build an “emotion-first” business model for storytelling—one that any executive trying to engage consumers or monetize attention can learn from.

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