HBR  |  Innovation

Research: When Are Customers Willing to Try a New Technology?

研究:客户何时愿意尝试新技术?

Research: When Are Customers Willing to Try a New Technology?
2025-11-05  1051  困难
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Consider our research into blockchain, a new technology that started gaining traction at the start of this decade. Even five years ago, most people recognized the term “blockchain,” but taking the first step to learn more about it required mental bandwidth, not only hype.

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