HBR  |  Strategy

How Companies Should Weigh In on a Controversy

公司应该如何在争议中发声。

How Companies Should Weigh In on a Controversy
2024-03-01    
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In contrast, consider Natura, the Brazilian cosmetics giant. In July 2020 the company made headlines after it hired the transgender actor Thammy Miranda to promote its Father’s Day campaign. Conservatives accused Natura of attacking “family values,” flooded social media with hate speech, and demanded a boycott of the company’s products.

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