Johnnie Walker’s red-to-blue whisky range is a model of how to finesse price-versus-volume tradeoffs. But Diageo is a more complex and global beast than Tesco.
2026-02-25 751词 中等
His diagnosis itself told investors little about Diageo that they not worked out themselves. It is hardly a revelation that the group’s spirits cabinet is overstuffed with brands, such as Don Julio and Casamigos in tequila, that sit at the top end of the price range. In the important Latin American market, for example, Lewis said the entire collection was concentrated in the top 25%-30% price bracket.
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