Establishment politicians have denounced Carlson, but despite – or perhaps because of – the backlash, his subscriber account continues to climb steadily after hosting Fuentes, who was rewarded for his appearance with more than 100,000 new X followers. For every corporate advertiser that pulls out, another selling, say, seed-oil-free beef tallow crisps will find a new market of people looking to resist establishment corruption with something natural and authentic.