GUARDIAN | Business
WPP to sell assets and cut jobs in radical shake-up to counter AI threat
WPP将出售资产并裁员，以应对人工智能威胁的激进重组
WPP’s ad agencies – Ogilvy, VML and AKQA – will be brought together under the WPP Creative umbrella but continue as separate agencies.
2026-02-26 684词 中等
Cindy Rose, the chief executive who took over last summer, said the company was “unveiling a bold plan for a simpler, more integrated WPP that’s fit for the future and built to win”. It has struggled to stem a growing exodus of clients and is racing to match the AI and data capabilities of rivals, amid fears that AI will allow customers to bring more marketing functions in-house.
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