The Next wave: how the clothing retailer spread its wings and made sales surge

下一个浪潮:这家服装零售商如何展翅高飞并促使销量激增

Next has been focusing on larger, better-located stores but it is online sales, especially of third-party brands,  driving growth

Next has been focusing on larger, better-located stores but it is online sales, especially of third-party brands, driving growth

2025-10-31  825  中等
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Its shop on London’s Oxford Street tells some of the story – it houses not only a giant kids clothing department, but a big men’s suiting section and womenswear. Many of the parents shopping there appear to be waiting for teenage daughters who are thronging the Victoria’s Secret section upstairs and the neighbouring Bath & Body Works and Gap stores.

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