In a short period, scam calls became an almost universal experience in India. With every innovation in India’s digital marketplace – smartphones, digital wallets, e-commerce, crypto – Jamtara’s scams expanded their target area. In New Delhi, India’s policymakers boasted about “Digital India” and the spread of modern telecom infrastructure. But, for the majority of Indian citizens, the digital revolution became synonymous with Jamtara scams. Netflix even made a TV series about the district, with the tag line “Sabka Number Aayega”. You could read that as “everyone will get a call” or as “your number will be up”. Jamtara’s scammers took immense pride in duping the rich and famous. Conning a film star or a parliamentarian wasn’t just about financial gain; it was a triumph that elevated their own standing.