Even so, of all the things to wet your pants about, you’d think what happens in the gaps in linear TV when people go to the kitchen or the loo just probably aren’t worthy of a seriously committed public servant’s time in a crapsack world. It’s hard to give one iota of a toss about this supposed crisis in cultural identity/TV advertising, where the fallout is so intense it could result in you … simply not buying the sofa? Or the takeaway burger? Or the tub of Quality Street? I’ve tried to be driven mad by this, but it’s incredibly hard to get that invested in the commercial future of big sofa. Maybe that makes me an enemy of growth – and yet, I note the profits of DFS were up last quarter. And with them doing an advert starring several non-white people and everything.