Suddenly, Wales needed information, and fast. But as he searched for “meconium” on the wider web, desperate to make a better-informed decision about his daughter’s health, all he found was a mixture of first-hand accounts from strangers he had no way of evaluating and highly technical scientific papers he couldn’t understand. “It was like sifting through the debris of a bombed-out library,” he remembers. Ultimately, he and his then wife decided to trust the doctors and go with the new treatment. Their baby, Kira, pulled through. But that terrifying scramble made up his mind: Nupedia was never going to work – it was time for a different approach.