Whereas a lucky minority of women can sail through the naturally occurring real-life menopause without any symptoms at all, the entirely manufactured condition known as “meno marketing” is now likely to affect 100% of the adult population. This is purely my personal guesstimate. But algorithm or no, I find it hard to believe that even men have escaped the clutches of the Instagram ads for bladder pills, vitamin supplements, health-giving smoothies, calming gels, collagen concoctions and skincare solutions, all formulated with menopause in mind and often cheerfully pushed by celebrities with followings of all ages and genders. “Christmas is coming – why not treat your mum?”