Hair transplants have been available since 1952, when the dermatologist Norman Orentreich performed the first one, in New York. In 2022, more than 735,000 men worldwide had the procedure, many encouraged by celebrities including footballer and manager Wayne Rooney and actor James Nesbitt openly discussing their experiences. Turkey has become a global hub for hair transplants, due to its lower costs. Some even refer to the national airline as “Turkish Hairlines” as so many men, particularly from the UK, return from Turkey with bandaged heads after receiving hair transplants.