By publicly backing the notion of creating the “New York Times of the right”, RedBird’s founder, Gerry Cardinale, has also sought to place the Telegraph at the forefront of efforts to shift the mainstream media narrative from an supposedly overly liberal viewpoint towards the right. Secrecy and political influence has long been a factor in media ownership – but, unlike the previous owners of the Telegraph, the RedBird consortium appears to have the money to change all of our lives, not just its own.