Intentionality has become inescapable – along with daily activities, the word is used to describe therapy and dating, and of course has been co-opted by brands, such as Rhode’s “intentional skin care”. That is not to be confused, I guess, with accidental skincare, which may mean stumbling into CVS and grabbing blindly at the shelf without spending hours reading reviews first. At its best, intentionality means taking care and avoiding rash decisions. At a time when it feels like the world has descended into chaos, it makes complete sense that we would prioritize a sense of agency in our routines and projects. Uncertainty drives anxiety, and making purposeful choices offers a way to exert control over our own lives.