But camouflage is chameleon-like. Militaristic or pacifist, Britpop or British army, there’s arguably no pattern that has a more functional original purpose or greater adaptability when deployed far from the battlefield. Context is king and camouflage reads wildly differently when it appears on a tie worn by the hawkish veteran and “secretary of war” Pete Hegseth, on the Louis Vuitton catwalk, in the fields of Glastonbury or even at a protest against conflict: one person’s sabre rattling is another’s anti-war statement.