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European broadcasters need to look to Paramount-style M&A

欧洲广播公司需要借鉴派拉蒙式的并购策略

European broadcasters need to look to Paramount-style M&A
2026-03-04  489  简单
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That spells declining advertising income. In real terms, UK TV ad revenue is more than a tenth below 2019 levels, on Ofcom numbers. Germany’s ProSieben’s ebitda fell by a third to €174mn in the first nine months of 2025 because of weak TV advertising. At the same time, the cost of producing quality content in France and the UK has risen by two-thirds over the past decade or so.

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