Chiuri, who has always made feminism a fundamental part of her work, has joined a house with a matriarchal heritage, having been led by four generations of Fendi women. The hire also marked something of a homecoming: Chiuri started her career in the Fendi accessory studio in 1989, and is often credited as a co-designer of the Baguette bag that made Fendi a household fashion name. What would she think of next?