Perhaps this hope, and growing internal pressure to shift left, inspired the unusually muscular Labour response to the Reform MP who complained that “it drives me mad” to see adverts “full of” Black or Asian people — words even Farage denounced as “ugly”. Kemi Badenoch, the Tory leader, is also having to row back on the details of her party’s policy, which would currently retrospectively deport any migrant with indefinite leave to remain who claims benefits — even a pension.