This moment comes as filmmaker Guillermo del Toro has also attracted attention on social media and in the press for his similarly pointed commentary on AI this month. The technology has been a frequent topic while promoting his (notably handmade) new film adaptation of Frankenstein. A clip from the New York City screening, which he closed out by using a loud and proud expletive aimed at the technology, drew widespread attention after it was posted on TikTok by Vanity Fair. So did a quote from his interview with NPR, where he said he’d “rather die” than use generative AI.