Hims & Hers is best known for offering weight-loss and hair-restoration treatments, but the ad positions the company as a gateway to a different world of health care—one with concierge doctors who are available on demand to offer personalized, cutting-edge therapies. “America’s healthcare is a tale of two systems: one elite, proactive tier for the wealthy, and a broken, reactive one for everyone else,” Kenger said. Hims & Hers’ actual offerings, which include diagnostic blood testing and hormone therapy, may be more mundane than a facelift, but the ad emphasizes one thing they all share: They’re all available to you, for a price.