Then, the advertisement introduced a different way of measuring “who you truly were this year,” as the voice-over cheerily proclaimed: “Uber Eats ‘Wrapped.’” When people were confronted with a look back on the food orders they’d placed, the mood instantly curdled. “Oh, no. No, thank you,” frowned Ben Marshall’s character. In the sketch, the food-focused “Wrapped” (which doesn’t currently exist in real life) used similar tactics as Spotify, crunching numbers to show users which specific food items had them in a “chokehold” over the past year. “I just don’t like that and don’t want that,” said Dismukes, incredulous that he’d apparently eaten more chicken nuggets than 99 percent of consumers worldwide.